Storage as a concept is not a new idea. People who have special treasures and trinkets have been looking for ways to keep them safe from the earliest days of mankind and other have been looking for ways to take what they want from people who cannot protect and defend what they have.
It may sound like a primitive instinct to protect and keep safe our things, after all it is just stuff but then having certain things buys you status in your community so it has become a natural thing to want what others have.
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Storage becomes a part of this equation when you have not got the space to storage your precious objects and items. In modern times, simply throwing away things has become unpopular, holding onto things till they age and become valuable is more sensible with certain items, sentiment can also be a reason to hold onto something and family heirlooms can also be items you want to keep but do not necessarily have the room for.
There are many TV shows that deal with antiques, hoarders and storage and they are popular because people want to know what others have and what they are worth. Value can sometime be a relative thing and so can space, sometime storage space itself is of value.